Author

Ashley Fletcher

Ashley is VP Marketing at Adthena.
I am a strategic, results-driven marketer with over 12 years experience in Search, and the VP of Marketing at search intelligence leader Adthena. Prior to Adthena, I held senior roles at Criteo and Google. At the latter, I launched the first of their kind finance and insurance comparison products for UK and US markets.

At Criteo, I led the marketing division for an automated search performance product, specifically for brands targeting Google Shopping. I have also held positions at price comparison website Beat That Quote (bought by Google in 2011) and digital agency Coast Digital, giving me a detailed knowledge of brand and agency-side challenges.

Guest Authors

CMOs are Overlooking Key Opportunities to Drive Growth Through Search Engine Marketing

Ashley Fletcher Sep 23, 2019 1

Adthena’s 2019 Survey of CMOs Uncovered Marketing Executives’ Perceptions Towards Search Engine Marketing (SEM) and the Opportunities They May Be Overlooking Today’s CMOs are spending millions of dollars a year on SEM. In fact, this…
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