Author

Avinash Duduskar

Avinash is an award-winning instructional designer who brings over 13 years of design, analysis, branding and identity practice to the Martech Series content team. SAP, Microsoft, Nokia and Hewitt are some of the Fortune 500 and 1000 companies that have benefited from his insights.

A voracious reader, when not carving Himalayan mountain roads our resident geek, who suffers Grammatical Pedantry Syndrome divides his time between his family, IoT sensors, networking gear and motorcycles.

Interviews

Interview with Guy Weismantel, EVP Marketing – Marchex

Avinash Duduskar Nov 24, 2017 0

"Give credit, take responsibility."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. I’m currently the Executive Vice President of Marketing at Marchex, a leading mobile advertising analytics…
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Interviews

Interview with Jon Miller, Founder and CEO – Engagio

Avinash Duduskar Nov 23, 2017 0

"As a marketer, you just have to stay on top of the trends. Always be willing to test and innovate different ideas, different technologies."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what…
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Interviews

Interview with Carl Landers, CMO, Conversica

Avinash Duduskar Oct 24, 2017 0

"It’s important to be aware of the many manual, time-consuming processes that are having a bottleneck effect on your business, then searching for solutions to address those pain points." On Marketing Technology MTS: Tell us a bit about…
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Interviews

TechBytes with Rich Meiklejohn, General Manager, Asia Pacific, Hootsuite

Avinash Duduskar Oct 18, 2017 0

Rich Meiklejohn General Manager, Asia Pacific, Hootsuite Social selling is a trend that many brands have adopted in the last few years. Hootsuite's Amplify for selling helps marketers achieve this and calibrate their campaigns. We…
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Interviews

TechBytes with Barry Besecker, Co-Founder and CTO, Marxent

Avinash Duduskar Oct 5, 2017 0

Barry Besecker Co-Founder and CTO, Marxent According to Barry Besecker, CEO and co-founder of AR/VR company, Marxent, the ad unit of the future is a 3D, virtual product, like those used in many AR/VR environments today. Barry…
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Interviews

TechBytes with Bruno Guicardi, President, CI&T

Avinash Duduskar Oct 4, 2017 0

Bruno Guicardi President, CI&T Digital transformation is a process that many companies have had to painfully undergo in the last decade. CI&T has been at the forefront of the lean digital transformation that helps companies…
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Interviews

Interview with Mukund Ramachandran, VP Global Marketing, Dynamic Yield

Avinash Duduskar Oct 4, 2017 0

"To use the technology successfully, companies are aligning marketers, product managers, and developers around a shared vision to provide better experiences for customers." On Marketing Technology MTS: Tell us a little bit about your role…
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Interviews

Interview with Beerud Sheth, Co-Founder and CEO, Gupshup

Avinash Duduskar Oct 3, 2017 0

"The messaging industry continues to evolve from Telecom messaging to IP based messaging. Chatbots enable the development of rich conversation experiences across any messaging channel. The two are very complementary." On Marketing…
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Interviews

TechBytes with Mark Lorion, President and General Manager, Apperian

Avinash Duduskar Oct 2, 2017 0

Mark Lorion President and General Manager, Apperian Mobile app safety is a hot topic among marketers. With brands increasingly looking to leverage apps to interact with customers, it is imperative for businesses to factor in safety.…
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Interviews

Interview with Kurt Heinemann, CMO, Reflektion

Avinash Duduskar Sep 29, 2017 0

"I believe it’s artificial intelligence (AI). AI will proliferate in every element of business and consumer life. It will make consumers lives easier and require less work and thinking for businesses." On Marketing Technology MTS: Tell us…
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Interviews

TechBytes with Wulfric Light-Wilkinson, CCO, Quill

Avinash Duduskar Sep 21, 2017 0

Wulfric Light-Wilkinson CCO Quill Quill is a leader in Primary Content production, who with their latest round of investment have raised a total of £10 million. We covered how the investment will fuel development of its proprietary…
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Interviews

Interview with Mingqiang Lee, Founder and CEO, Tuputech

Avinash Duduskar Sep 21, 2017 0

"For all we know, today we have stepped into an era of picture-reading. Most of the information is conveyed through pictures and videos." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to…
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Interviews

Tech Bytes with Ali Kirby – Director of Community Growth and Business Development, Collective…

Avinash Duduskar Sep 20, 2017 0

Ali Kirby Director of Community Growth and Business Development, Collective Bias We recently covered how Influencer Marketing is the Fastest-Growing Online Customer Acquisition Strategy in which we featured Collective Bias’ findings…
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Interviews

TechBytes with Apu Kumar and Roger Holenweger, LotaData

Avinash Duduskar Sep 12, 2017 0

(Left) Apu Kumar Founder & CEO, LotaData (Right) Roger Holenweger Principal Engineer, LotaData Getting to the Ground Truth about GeoMarketing. LotaData is a 2-year new company in San Francisco, California. They pioneered the…
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Interviews

Interview with Adam Fingerman, Co-founder and Chief Experience Officer at ArcTouch

Avinash Duduskar Sep 5, 2017 0

"Whatever you want to call it, AI and our ability to transform data into smart, personalized experiences -- well above and beyond the web sites, apps and bots we make today -- is going to dramatically change how we work and how we live."…
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AI/ML

Meltwater Acquires Algo to Supercharge its Industry-Leading Media Intelligence Platform

Avinash Duduskar Aug 30, 2017 0

Meltwater, a global leader in media intelligence, announced the acquisition of Algo, a real-time data analytics platform powered by the most advanced machine learning techniques available. The acquisition further strengthens Meltwater’s…
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AI/ML

Amplero Lifts Lid on AI’s Black Box for Marketers with New AI-Fueled Learned Insights…

Avinash Duduskar Aug 29, 2017 0

Amplero, a recognized leader in core artificial intelligence marketing technology, announced enhancements to its pioneering AIM Learned Insights capability. The announcement comes immediately following a $17.5 million Series B funding…
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Interviews

TechBytes with Nishant Mungali, Co-Founder and Chief Product Officer at MindTickle

Avinash Duduskar Aug 29, 2017 0

Nishant Mungali Co-Founder and Chief Product Officer at MindTickle We recently covered the appointment of sales veteran Cameron Essalat as VP of Sales at MindTickle. Their enterprise customers have very positive things to say on…
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Marketing Automation

WorkSpan Announces $9M Series A to Unleash the Exponential Potential of Marketing Networks

Avinash Duduskar Aug 29, 2017 0

WorkSpan, the Marketing Network where marketing teams span boundaries to work across internal teams, external go-to-market partners and agencies to orchestrate marketing campaigns and programs, today announced a $9 million series A funding…
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Native & Programmatic Advertising

Choozle Releases Creative Asset Library for Programmatic Advertising

Avinash Duduskar Aug 28, 2017 0

Choozle, an independent and self-service digital advertising platform, released a new Creative Asset Library. The new Creative Asset Library is built for programmatic advertising and designed to help media and advertising agencies focus on…
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