Barry Frey is President and CEO of DPAA Global, the leading global trade marketing association connecting Out of Home media with the advertising community.
In any year, the arrival of the final month spurs the usual flurry of reflections and prognostications for the year to come. Much has been said and written about all the terribly unfortunate occurrences of 2020, and we don't need to rehash it all here. It's understood that the pandemic has taken – and continues to take – a massive toll on society and the economy. It's safe to say we've never been more eager to bid adieu to a calendar year. Few sectors of our lives and livelihood have been spared COVID's wrath. The…