Part 2: The Eternal Marketing Dilemma: In-House vs. Outsourced Advertising – a Look at Strategies and What’s Right for Your Business
With the overall U.S. ad spend expected to reach $246 billion by the end of this year, brands must determine how and where to allocate their marketing resources more than ever before, and whether they should capitalize on internal talent or leverage outsourced marketing services to determine strategy and execute their spend.
Here’s the painful truth: there is no one-size-fits-all approach.
I made the case for an internal marketing approach in Part I of this series (link). I’ll now investigate the agency approach, which…