Rebranding A SaaS In The Age Of Crisis

The SaaS industry had its first touch with a herculean crisis as the COVID-19 pandemic spread through like wildfire across the globe in 2020. The industry was in a nascent stage during the last recession in 2007-2009 and when the pandemic struck most leading firms in the industry did not have any crisis protocol to fall back upon. For some firms, the challenge became enormous, as many of their client's budgets got drastically reduced while prospects delayed their purchase decisions. However, not everything went downhill as…