Life After Lockdown: Increased Mobile App Engagement Is Here To Stay

MOLOCO’s data report predicts impressive post-pandemic rebounds for mobile app categories hit hardest by lockdown measures The mobile ecosystem changed dramatically as people reinvented their routines at the start of the pandemic. Now that COVID-19 restrictions are being lifted and vaccine distribution is picking up around the world, mobile app marketers need to prepare for an equally dramatic shift in 2021 and beyond. At MOLOCO, we wanted to better understand the ongoing effects of the events of 2020 in order to…