FreeWheel Releases Next Generation, Cross-Platform Addressable Technology to Unify Linear TV and Digital Video Advertising

New technology allows sellers to dynamically “split” impressions from a single linear TV spot in real time across multiple advertisers, improving efficiency and opening up scale for advertisers. Comcast and Charter Communications currently piloting tech to deliver addressable, cross-platform, deduplicated reach to advertisers across linear TV and digital. FreeWheel, a Comcast Company, announced a significant milestone in digital and linear TV convergence: the rollout of a new technology that allows sellers to deliver video…

Quad Expands Partnership With Package InSight To Help Brands Better Understand The Impact Of Design On Consumer Behavior

Partnership Builds on Quad’s Foundational Marketing Expertise to Advance Understanding of Consumer Interaction with Brand Creative Quad/Graphics, Inc.today announced it is enhancing its integrated marketing solutions offering through a newly expanded relationship with Package InSight, an organization that studies brand packaging performance, consumer attention and shelf impact. Through this partnership, brands and marketers who work with Quad will have access to a unique, data-driven view of how consumers engage with…

8×8 Appoints Walt Weisner As Chief Customer Officer

8x8, Inc., a leading integrated cloud communications platform, today announced the appointment of Walt Weisner as Chief Customer Officer, effective today, reporting to CEO Dave Sipes. Weisner is a seasoned customer care leader in the SaaS industry, who will be responsible for the end-to-end experience for 8x8 customers globally, overseeing professional services, implementation, and customer support and enablement. Marketing Technology News: InMobi Appoints Krista Thomas Senior Vice President and Global Head of Marketing…

Dialpad Announces CTO and COO Appointments to Drive Growth Through Innovation

New executives will focus on product unification and customer success in the future of hybrid work Dialpad Inc., the industry leader in AI-powered communication and collaboration, today announced two additions to its executive team. Brian Peterson, co-founder of Dialpad and Senior Vice President of Engineering has been promoted, becoming Dialpad’s first Chief Technology Officer (CTO). Jason Yang, Dialpad’s Senior Vice President of Marketing and Business Operations, is also stepping into a brand-new role for…

AppsFlyer White Paper Reveals Measurement Solutions Are Table Stakes as Advertisers Remain Concerned About Compliance with Privacy…

AppsFlyer, the global attribution leader, published a commissioned IDC white paper, The State of Measurement, Privacy and Compliance – Top List of Advertiser Priorities. The white paper offers guidance for advertisers seeking to optimize return on their investment in mobile advertising campaigns. According to the white paper, while advertisers are generally satisfied with the features of their measurement solutions, concerns remain high when it comes to privacy protection and compliance capabilities. Marketing Technology…

Smartly.io Welcomes Ryanne Laredo as Chief Customer Officer

Smartly.io, the leading social advertising automation platform for creative and performance marketers,  announced the addition of Ryanne Laredo as its first Chief Customer Officer. In this new role, Laredo will further elevate Smartly.io’s commitment to customers while supporting the company’s U.S. growth and leadership in enterprise advertising technology. “At Smartly.io, customer centricity is in our DNA and thinking customer-first has been a core value from the start,” said Kristo Ovaska, founder and CEO at…

Sprinklr Named a Leader in the 2021 Gartner Magic Quadrant for Content Marketing Platforms

Sprinklr, the unified Customer Experience Management (CXM) platform for modern enterprises, announced it has been recognized as a "Leader" in the Gartner Magic Quadrant for Content Marketing Platforms, 2021. This marks the second consecutive year that Sprinklr has received the "Leader" designation. The evaluation was based on specific criteria that analyzed the company’s overall completeness of vision and ability to execute. Marketing Technology News: TigerGraph’s Graph + AI Summit 2021 to Feature 40+ Sessions, Live…

Securiti Completes SOC 2 Type II Certification for its Security, Privacy and Compliance Platform

Securiti, the leader in AI-powered Data Security and Privacy, announced it has successfully completed System and Organization Controls (SOC) 2 Type II certification for its flagship Securiti Platform. This SOC 2 Type II certification validates that Securiti maintains effective controls over the security, availability, and confidentiality of its platform in accordance with attestation standards established by the American Institute of Certified Public Accountants (AICPA). Marketing Technology News: AnalyticsIQ Hires…

Spiketrap Launches Real-Time Brand Safety Suite Addressing the Needs of Digital Advertisers and Publishers in the Creator Economy

Conversation analytics platform Spiketrap revealed a brand safety suite designed specifically to address the unique challenges presented in accurately classifying high-velocity user-generated content. The solution, which uses Spiketrap’s proprietary Clair AI technology to power Natural Language Processing (NLP) for the accurate identification of unsafe content, provides clear grading across several categories of concern for advertisers and creators alike, including hateful, sexual, and profane content. The brand…

Terminus Delivers Unique Data Set to Fuel Go-to-Market Teams in a Post-Cookie World

Terminus, the leading go-to-market platform, introduces its unique data set in response to Google’s phase out of third-party cookies at the end of 2021. The combination of Terminus Chat Experiences and Terminus Email Experiences through its acquisitions of Sigstr and Ramble is a powerful advancement for go-to-market teams preparing for new ways to target without third-party cookies. Terminus delivers a completely unique data set that relies on household IP addresses collected from its unique Chat and Email Experiences…

Merkle Announces Its Merkury Identity Resolution Has Integrated With Adobe Experience Platform

Merkle , a leading technology-enabled, data-driven customer experience management (CXM) company, announced it has completed the integration of Merkury, its identity resolution platform, with Adobe Experience Platform (AEP). Available in the US, the Merkury and AEP integration comes just as new regulations and industry changes are forcing organizations to overcome critical roadblocks to digital tracking, targeting, and data use in their efforts to deliver more relevant experiences across channels and devices. This…

RIMES Creates Lean Data Management Solution Transforming How Financial Institutions Approach Enterprise Data

Powered by the RIMES Managed Data Services Cloud Platform, Lean Data Management solves the issues of traditional operating models and unlocks higher efficiency across financial data sets Today, RIMES, a strategic data partner for financial institutions, launches Lean Data Management, powered by RIMES Managed Data Services (MDS). Lean Data Management is a flexible, cloud-based, service-led approach that redefines data operations for the financial services sector. The lean approach resolves the longstanding…

Adverity Continues to Dominate as Momentum Leader in G2 Spring 2021 Report

Marketing intelligence platform continues to rank as a trusted choice for enterprises in Business Intelligence Software for Small Businesses, Mid-Market ETL Tools, Marketing Analytics and Data Visualization Software categories Adverity, a leading marketing data intelligence platform, has once again been named as a top-five category leader in ETL Tools and Data Visualization Software in the G2 Spring 2021 Report. Marketing Technology News: B2B Advertising on CTV Platforms is 2021’s Gold Rush It has also…

Tagger Secures $8.5M in Series A Funding

Funding round from Five Elms Capital will accelerate product roadmap development and momentum of its sales and marketing reach around the globe Tagger Media—the influencer marketing and social listening platform that guides global brands and agencies in influencer discovery, campaign management and measurement—today announced the close of a $8.5 million Series A investment from Five Elms Capital. Marketing Technology News: Global Study Reveals Need For Greater Understanding Of Data Security Responsibility As Cloud……

CLG and Samsung Announce Marketing Partnership

Samsung Selected as Official Computer Memory Hardware Devices Partner for CLG Samsung is the Presenting Partner of CLG Amateur Tournament Series “Samsung Open Tournament Series”; First Competition Will Take Place on April 24 CLG, a top-tier North American esports organization, and Samsung Electronics America, announced a partnership in which Samsung will be the Official Computer Memory Hardware Devices Partner for all CLG teams. The partnership includes an editorial-style digital content series and premier brand…

SingleStore Recognized as One of The Americas’ Fastest Growing Companies 2021 by The Financial Times

SingleStore, the unified database for fast analytics, has ranked 188 out of 500 on The Financial Times inaugural list of The Americas’ Fastest Growing Companies 2021. This prestigious award is presented by The Financial Times (FT) and Statista Inc., the world-leading statistics portal and industry ranking provider. The FT Americas’ Fastest Growing Companies is a list of enterprises that contribute most heavily to economic growth. Marketing Technology News: Amdocs Selected By Fastweb For The Modernization Of Its…

Enterprises Prioritize Customer Data Protection But Continue to Leave it Exposed, Reveals Entrust 2021 Global Encryption Trends Study

Enterprises see protecting customer personal information as the top reason to encrypt data, and yet report actually encrypting customer data at a far lower rate. This and other findings are highlighted in the Entrust 2021 Global Encryption Trends study, the sixteenth annual multinational survey by the Ponemon Institute reporting on the cybersecurity challenges organizations face today, and how and why organizations deploy encryption. For the second consecutive year, IT professionals rank protecting customer information as…

SproutLoud Acquires Chicago-based Trade Fund Management Agency Strategic Fuse

SproutLoud, a leader in Distributed Marketing software solutions, announced today that it has acquired Strategic Fuse, a Chicago-based trade fund management agency. Marketing Technology News: Realeyes Named Winner In 2021 Artificial Intelligence Excellence Awards For Its Attention… “It’s been a smooth and seamless transition with Strategic Fuse, which is now fully converted to SproutLoud’s software platform and product lines” As part of the transaction, Strategic Fuse clients converted their channel incentives to…

LARVOL Launches The First Cancer-Focused Social Listening Platform For Pharma And Oncology

Curated comments and sentiment from verified oncologists empower pharma marketing, competitive intelligence, and medical affairs teams to make informed decisions LARVOL, leading provider of data and intelligence solutions for the pharmaceutical and biotech industry, today announced the launch of VIEW, the first curated social listening and sentiment analysis platform focused on Twitter-verified oncologists, researchers, and Digital Opinion Leaders (DOLs). Access to this curated information will enable pharma…

Aternity Expands Senior Leadership Team to Support Market-Leading Growth

Appoints new Chief Revenue Officer, VP of Engineering, and VP of Product Aternity®, the enterprise-class Digital Experience Management Company™, today announced three significant changes to its senior leadership team. Mike Steinharter has joined Aternity as Chief Revenue Officer, Sigal Korczyn has been promoted to Vice President of Engineering, and Jon Hodgson has been promoted to Vice President of Product. Aternity continues to strengthen its leadership team following 34% year over year growth in annual…