Calum Smeaton, CEO and Co-Founder at TVSquared. A serial entrepreneur, Calum has dedicated over 20 years of his professional life to creating and growing innovative software and e-commerce startups. After being entrenched in the world of data analytics for many years and seeing firsthand how data can transform an industry, Calum founded TVSquared in 2012 to bring state-of-the-art analytical capabilities to TV advertising. Calum is recognized for building outstanding global teams; in fact, many of his employees have been with him for more than 10 years supporting his fervent belief that data-driven decisions need to be at the cornerstone of every business. Before TVSquared, Calum was the CEO of Sumerian, a provider of big data analytics for retail and investment banks. He was also the co-founder and CTO of Orbital Software, which was listed on the London Stock Exchange and merged with Sopheon PLC in 2001.