Coming of Age: 2020, a Generation-Defining Year for Gen X and Boomers

By the end of this decade, most global consumers are expected to be older than 60. Though the global population is aging and people are having fewer babies, the power and influence of older groups in the marketplace seems to have been largely lost on some marketers. As Generation Z have taken the pedestal from under millennials as the newest enigma for the modern marketer, Generation X or Gen X and baby boomers have often been left at the margin. “Old” and “young” stereotypes becoming old-fashioned Younger…