How Contextual 2.0 Will Drive The Next Phase of Digital Targeting

The degradation of the third-party cookie is causing seismic shifts in the advertising identity ecosystem. We have already seen the impact it has on audience targeted campaigns, specifically on Safari browsers. And, Google has already committed to implementing similar restrictions across its Chrome browser in 2022. Understanding this, marketers are exploring solutions that provide audience scalability and efficacy in a post-cookie world. Tech companies continue to lay siege on the third-party cookie, specifically on…

Routinely Mobile at Home

In recent weeks, the nation has abruptly shifted from a mobile workforce IRL to a socially distant Work form home life. As we mentally and physically prepare for what could be our new normal for the foreseeable future, many people are implementing regimented daily routines to get them through the challenging times ahead.  These routines rely on creating a virtual work/life boundary and utilize the many platforms we engage with between our professional responsibilities and the recreation in our daily life. Enforcing these…