Chris Kozup is the Chief Marketing Officer at Aruba, a Hewlett Packard Enterprise company, with 15 years of experience leading marketing teams and more than two decades of leadership in the technology industry overall.
Despite current uncertainties, one trend everyone recognizes is the rise in remote working. What’s equally clear is that some employees will remain remote, even after offices reopen, while others may return to the office full time, creating a hybrid working model. Although this evolving hybrid work paradigm comes with benefits, such as hiring the best talent regardless of their physical location, it also requires marketing leaders to build workplace culture in new ways. Here are five steps marketers can take to…