Author

Chris Lin

Chris Lin is Chief Legal Counsel and Chief Privacy Officer at Rakuten Advertising.
Building on her deep knowledge of data privacy and business operations, she helps to create solutions to capitalize on the ever-changing possibilities of technology, media and big data. Her previous roles include partner at OutsideGC, venture partner with NextGen Venture Partners and General Counsel and Chief Privacy Officer at comScore. Chris a member of the Association of Corporate Counsel and the International Association of Privacy Professionals. She holds a JD from Georgetown University Law Center, and a Bachelor’s degree from Yale University.

Ready or Not! a Quick Guide to CCPA and How Brands Can Prepare

Chris Lin Feb 5, 2020

Guest Authors

Consumer expectations of online advertising are rising; yet, many reports reveal brands don’t deliver on these expectations. Accenture states that over 60 percent of customers have stopped doing business with at least one company because of poor customer experience. What’s more, there have been instances of highly publicized data misuses and privacy breaches, which combined have led to an environment of consumer distrust. This loss of trust has ushered in a new era of Digital Marketing, marked by consumers’ heightened…