The 3 Best Practices for Customer Data Management

The COVID-19 crisis is creating a new kind of consumer—one with ever-changing preferences and new shopping behaviors. For marketers to continue engaging consumers in an efficient and effective manner, it’s vital to have a real-time view of every single prospect and customer. Obtaining this view means adhering to the best practices for customer data management...but what exactly are those best practices? That’s the question we’ll answer in this article. #1 — Don’t settle for siloed data Almost every enterprise brand…