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How Digital Channels Can Help Brands Stock up on Customer Loyalty and Prepare for a Rebound

Consumers, businesses, and marketers are in uncharted territory. The coronavirus crisis has significantly changed the way people work, shop and live, and both brands and consumers are figuring out how to navigate the new normal. For example, shoppers are spending less and browsing more. But, as they move to online channels, they’re also consuming more digital content as they look for productive and entertaining ways to spend their time. The brands that respond to these changing purchasing patterns with new strategies will…