Four Ways Brands Can Set Themselves up for Success in 2021

Market context In many major markets around the world, particularly the U.S. and U.K., 2021 looks like it’s going to be a very different and very much more positive year than 2020. With vaccines effective against coronavirus now administered to around 40% of the population in both markets, the prospect of a return to something much more like normality is fast-becoming real. Data from Standard Media Index of media investment in the major English-speaking markets worldwide show that ad spend fell by 9% in the U.S. in the year…