Author

Courtney Trudeau

Courtney Trudeau supports Merkle’s marketing technology consulting team, focusing on marketing technology solution strategy and technology enablement. She is an accomplished marketing technology leader with over 19 years of agency and in-house experience and expertise guiding digital experience strategy, B2B & eCommerce website development, and driving marketing technology strategy and implementation.

Guest Authors

Strategy, Process, or Tech? What Comes First? – How to Balance Your Digital Transformation

Courtney Trudeau Dec 23, 2021 0

Today, every business is flexing its digital muscles and seeking to transform from the traditional way of interacting with customers to the modern, customer-centric approach that requires a strategic internal change. If you want things to…
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