Author

Craig Belhumeur

Craig Belhumeur is a Vice President at 4Cite, a consumer identification and data insights company that uses web visitor identification technology, data and analytics to identify previously unidentifiable customers and influence purchasing activity.

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What Good is Personalization Without Identity?

Craig Belhumeur Feb 21, 2018 1

By now it’s widely understood that personalization has become a hot topic for marketers. It’s been covered by countless industry thought leaders and the revenue benefits that it yields gets touted by major brands on a daily basis. That is…
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