Author

Craig Witt

Craig is an innovator of Global Go-To-Market strategies, frameworks and execution, and is an expert in helping organizations serve customers around the world. He is currently Chief Revenue Officer at MotionPoint, a company that solves the operational complexity and cost of website localization.

For most of his 30+ -year career, Craig has built Go-To-Market organizations at the enterprise level, and optimized them for efficient, rapid global expansion. This includes the creation and continual oversight of global sales and marketing teams, global field operations, customer success teams and more.

Guest Authors

How to Translate Your Content for a B2B2C Approach

Craig Witt Oct 10, 2019 1

The internet has changed the way entire industries do business and engage with their customer bases. B2B companies are a prime example. Many companies are branching out from doing business exclusively with buyers and distributors, and at…
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Guest Authors

How Much Omnichannel Is Right For Your Business?

Craig Witt Oct 10, 2019 0

Most Digital Marketing guidance today stresses the need to be “Omnichannel” or using a variety of different – and ideally, integrated – channels to reach your prospects and customers. But how do you know how many channels are right for you,…
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