Author

Dan Slavin

Dan Slavin is CEO and co-founder of CodeBroker, a provider of mobile marketing solutions. He was CEO of Framework Technologies, VP of Open Market, and CEO of International Testing Services. He earned a BS in Electrical Engineering from Yale and an MBA from Harvard. You can reach him at dan.slavin@codebroker.com.

Behavioral Marketing

The 3 C’s of Nurturing Millennial Loyalty: Choice, Convenience, Communication

Dan Slavin Aug 20, 2020 0

Millennials represent a notoriously fickle market, but CodeBroker shopper loyalty research proves that it doesn’t have to be this way. Retail marketers can effectively connect with, engage and nurture the millennial market—if they follow…
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Content Marketing

How Today’s Consumers Prefer to Communicate: You May Be Surprised

Dan Slavin May 13, 2020 2

Mobile marketing is changing communication preferences. It’s true in any setting—our best chances of getting our messages across to an audience is by using their preferred communication channels, at the times, and in the places they’re…
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