The Future of the Digital Value-Exchange Economy

In recent years, brands have come to rely heavily on consumer data and behavioral tracking to power their digital campaigns. We need look no further than consumer DTC disruptors like Casper, Warby Parker and Dollar Shave Club - companies with no physical retail presence that have quickly become popular and profitable.  These brands have depended on performance marketing to reach customers, pouring resources into digital that might otherwise have been spent on physical overhead. Legacy brands have taken notice and poured…