Content Is Overflowing — and Consumers Are Over It 

It’s no secret that consumers have been, well, doing more consuming lately. Global Web Index found that over 80% of consumers say they consume more content than they did before the pandemic. We are living in an information overload environment where every marketing and sales team wants the same thing — to rise above the noise.  This is becoming increasingly challenging. Not only is the amount of content out there higher than previous years, but companies are delivering quality information. Edelman’s 2021 Trust Barometer…

Cut Through the Red Tape Surrounding Your Content Strategy

This past month marked the one-year anniversary of the pandemic that caused an unimaginable amount of disruption in the marketing industry. Priorities shifted among consumers, events were canceled, and screen fatigue set in. It has been an experience, to say the least. Companies have had to communicate at higher volumes and with more variety, which has left marketing teams struggling to keep up. A recent Harvard Business Review survey highlighted that only 20% of marketing managers were satisfied with the effectiveness of…