CMOs Need to Own the End-to-End Customer Experience. Here’s Why.

Who owns customer experience (CX) at your org? If you’re among the rare few, you may have a Chief Customer Experience Officer sitting at the table. But if you’re like most enterprises, CX has multiple owners, each tasked with curating it for their respective functions — be that marketing, sales, customer success, customer service, and so on. Everyone puts their unique spin on it and as a result, how a customer experiences the brand can feel less than seamless. Marketing Technology News: Vericast Survey: How Deals Play a…

Top Skills that Marketers Need in 2021

If 2020 taught us anything, it’s that sometimes, human beings all face the same challenges, and we all want to receive the same understanding, caring, and thoughtfulness that we give out to the world. This year, as customers, we’ve wanted that same level of forethought as we expect brands to deliver a more connected and thoughtful experience that resonates with us. We’ve wanted something from the heart. Stripped of much of the flash, glamour, and rhetoric, marketing is all about focusing on meeting people’s needs. Brands…