Devon is CEO & Co-founder of Social Standards, a consumer analytics platform that analyzes organic consumer conversations by unique market verticals.
As a former director at Dolby Laboratories and Gracenote, he’s spent more than 15 years in the consumer technology space creating solutions to structure complex data sets. He has led Social Standards through Series A and B funding and developed client partnerships with some of the world’s largest consumer brands, private equity firms, and financial institutions.
While every industry operates a bit differently, there is an inherent need to better understand consumers beyond traditional Sales data and shopping behavior. Both of these are still critical to your business, but coupling them with social data provides unique insights into consumer behavior that ultimately enable companies to better serve their customers and beat out the competition.
Social posts aren’t just valuable for marketers or influencers trying to break into the big time of sponsored content. They hold a treasure…