Author

Divya Mulanjur

Divya Mulanjur is the product marketing manager at Exponea with 10 years of experience in IT, non-profit, consulting, and marketing. With growth and lifecycle marketing as her core skill, Divya has executed campaigns for email and social media, performance marketing, as well as content strategy for B2C companies in the travel and retail space.

Quick-Win Marketing Strategies for the COVID Holiday Season

Divya Mulanjur 1
Customer Data Platforms
It goes without saying that holiday season 2020 is going to look very different from that of previous years’. Not only are we in the middle of a pandemic that has people struggling, we’re also in the midst of an election, a postal crisis, and a fire-storm-hurricane season. Hitting your audience over the head with mass emails about discounts might not be the best strategy and could even end up looking tone-deaf. But that’s not to say discounts are not the way to go. This year, more than ever, marketers need to be…