Moving from Outputs to Outcomes: Martech Consolidation Brings Opportunity to Refocus Content Measurement on Results

Business today has a seemingly insatiable appetite for content. But is everyone aligned to ensure that the content is valuable and produces the desired impact? We recently released our annual creative management report which highlighted that speed, lack of resources, and volume are the top challenges facing creators. Simply put, creative content teams are being asked to produce more content, to do it faster and without the necessary resources. Marketing Technology News: AtScale Delivers “Live” Connection Experience for…