Author

Ed King

Ed has been building stuff as far as he can remember. Prior to founding Openprise, Ed was VP of Marketing and Product Management at companies including Axway, Vordel, Qualys, Agiliance, and Oracle. He deployed Marketo three times before doing it again at Openprise. Each time he was handicapped by poor data quality, but no more!

Privacy and Regulations

How to Beat Procrastination with a GDPR Marketing Compliance Plan?

Ed King Mar 6, 2018 2

Unless you’ve been hiding under a rock for the last few months, chances are you already know what GDPR is. The General Data Protection Regulation is a legal framework that sets guidelines for the collection and processing of personal…
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Guest Authors

Marketing Op’s Guide to GDPR Compliance

Ed King Nov 9, 2017 0

The General Data Protection Regulation (GDPR), which takes effect on May 25, 2018, strengthens data protection for all individuals within the European Union (EU). It also addresses the export of personal data outside the EU. It…
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Audience Data

5 Easy Steps to Turn Third-Party Marketing Data Into Great First-Party Data

Ed King Aug 8, 2017 0

While third-party data can add tremendous value for any company, most buyers of this data don’t take the necessary steps to get the most out of it, thus leading to a low return on investment, discontent with the data quality, and churning…
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