What’s Behind Your Web Traffic — Is it Human or Bots?

As a marketer, how would you react if you learned that the money you’re spending on digital advertising every year isn’t generating any engagement from humans whatsoever, but actually attracting automated bots? And what if you learned that 40.8% of the traffic on your website or campaign landing pages last year didn’t originate from an actual human customer? Unfortunately, for many businesses, this is their unsettling reality. In 2020, human traffic on websites fell by 5.7% while automated “bad bot” traffic grew to record…