Author

Edwin Philogene

Edwin Philogene is the Head of Marketing for Bond, where he drives the company’s strategic customer acquisition and engagement efforts for both consumer and enterprise segments. Prior to Bond, Edwin spent years leading marketing, business development and insights for many top brands, including Tumblr, BBDO, Sirius Satellite Radio and Ericsson.

Guest Authors

The Analog Upswing: Throwback Strategies for Modern Marketers in 2018

Edwin Philogene May 14, 2018

As a modern marketer, there’s strong incentive to stay up to date with the latest advances in technology. Digital marketing techniques and evolving technologies like artificial intelligence and data analytics are offering marketers deeper…
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Guest Authors

How to Evoke ‘Analog’ Emotions Using Digital Technology

Edwin Philogene May 8, 2018

Like most things these days, marketing is both an art and a science. With the rise of modern technology, though, one could easily be fooled into thinking it was merely the latter. AI, advanced data analytics, programmatic marketplaces and…
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Guest Authors

How Handwritten Notes Can Boost the Effectiveness of Omnichannel Marketing Campaigns

Edwin Philogene Apr 5, 2018

Consumers today are being inundated with multichannel marketing schemes from all sides. And with the rise of digital marketing, they are being drowned with more noise than ever. As a result, once efficient marketing channels are becoming…
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