6 Email Marketing Lessons From Fortune 500 Companies

As technology continues to advance, so does a customer’s expectations. As most of them are accustomed to overflowing inboxes filled with offers from their favorite brands, they expect more from the emails they receive. So, how can you still use email marketing to stand out from the crowd? A successful email marketing strategy will encourage signups to your product, generate website traffic, and improve your ROI. This is supported by research, which shows that for every $1 you spend on email marketing, you can expect an…