99% of Digital Agency Leaders Admit to Mistakes

It can take weeks or months to prepare for a digital ad campaign, but it only takes one mistake to undo all that effort. Digital agency decision-makers recently admitted to encountering not one mistake but several – many in a single week – that cost them thousands of bottom-line dollars. The lost fees and headaches add up fast, harming an agency’s reputation while damaging the brands they were called upon to promote. A recent study done in partnership with Censuswide, “Agency Confessions,” found that 99% of…