Accelerating Post-Pandemic Data Strategies in 2021

The need for speed and agility has always been crucial when it comes to harnessing data, and with COVID-19 creating rapid changes in consumer needs and behaviours, digital marketers have felt the pressure to adapt to this in an extremely short space of time. A recent McKinsey & Company report reveals how the pandemic is impacting and disrupting behaviour in every aspect of consumer lives, from work, learning and travel to shopping, entertainment and wellbeing. Digital adoption in particular is seeing remarkable…