Affiliate Frenemy Amazon Tests the Loyalty of Its Faithful Partners

It’s been a love-hate sort of year in the world’s relationship with Amazon. Love: because seamless and dependable e-commerce has been a godsend during lockdown. Amazon’s search engine is the world’s third most popular after Google and YouTube, so yes, we clearly find it useful. And hate: for all sorts of reasons, from Jeff Bezos making $13bn in a day at the height of a global crisis, to Amazon’s punishing effect on legions of bricks-and-mortar retailers. Affiliate publishers are as torn as any of us. On the one hand,…