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How Brands can Build Trust in the Middle of a Crisis

Ten seconds. Sometimes that’s all you get. That’s how long some people spend pondering a purchasing decision before pulling the trigger. Even under normal circumstances, making an impression in that timeframe can be a challenge. Brand loyalty doesn’t happen during 10-second snap decisions. Loyalty is built, instead, on powerful, positive experiences and feelings that help customers know upon whom they can rely. A global pandemic can make it difficult for businesses—both large and small—to provide those unforgettable…