Author

Frans Hulle

Frans van Hulle is CEO and Co-Founder at PX. He loves to create and find the right business models. He is always interested in participating/investing in innovative, international projects in his areas of interest (lead generation, online marketing, affiliate marketing).

Guest Authors

In a Performance-Driven Economy, Customer Acquisition Takes Center Stage

Frans Hulle May 2, 2019 0

It’s getting harder and harder to relate to John Wanamaker’s famed quote regarding the ROI of advertising. For more than 100 years, marketers enthusiastically nodded along to the notion…
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