Dr. Frederick Barber is the Managing Director of North America for repsonse:now. Prior to joining response:now he served as Chief Analytics Officer for MXM, a leading content marketing agency. He has managed analytic services for such clients as Fiat Chrysler, Volkswagen, KraftHeinz, Nestle, Toshiba, Nationwide Insurance, Allergan, Home Depot and TGI Fridays. Fred has served on Client Advisory Boards for SPSS and Experian. He is a recognized expert in market segmentation and enterprise predictive analytics.