Author

Gene Brandon

Gene Brandon assumed the role of Chief Product and Innovation Officer at Valassis in 2018. His focus is on driving growth and innovation across the company’s core solutions — Shared Mail, Free-Standing Insert and Neighborhood Targeting.

Most recently, Gene served as Senior Vice President, General Manager of Shared Mail at Valassis, overseeing the growth and strategic development of this core product, assimilating print, digital, data and insight to provide intelligent media delivery solutions to clients.

Guest Authors

Tried, True and Proven: The Value of Direct Mail in the Digital Age

Gene Brandon Mar 26, 2019 2

We live in a time where there is an abundance of avenues for brands to engage with modern consumers. It is clear, however, that favoring one specific channel is no longer sufficient, as…
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