The Evolution of B2B Consumer Preferences

2020 has been one for the record books with the global pandemic radically shifting the way buyers and sellers engage, maybe forever. Buyers had already begun showing a preference for digital channels, but the enforcement of global lockdowns procedures has only accelerated this trend. In fact, McKinsey reported that the U.S. eCommerce experienced ten years worth of growth in three-months. So what are the implications of this shift to digital channels? Business leaders must reimagine the buying experience and look at how to…