Post-Cookie Marketing: Why Personalized Advertising Doesn’t Need to Be One-to-One

No one could blame the digital marketing community for feeling exhausted right now. Over the past year, the COVID-19 pandemic has disrupted the normal operations of most businesses and, for many, the work of digital marketers has been a crucial element of their organization’s response. Now, digital marketers are facing unprecedented levels of upheaval in how they find, reach and engage customers. Apple has announced that in the interest of consumer control, it will give users more ability to opt-out of targeting or…

Implementing the Omnichannel Approach at the Digiday Retail Summit

At the Digiday Retail Summit that took place in Texas in February, retail marketers came together to brainstorm around how the industry can address the issues facing-- and threatening-- their businesses.  And there are quite a few. From changing consumer behavior to how to use First-Party Data while staying compliant and Amazon’s dominance of the e-commerce versus physical word approach. As an attendee, I listened to the executives explain what’s keeping them up at night and thought about how we can best address these…