VidMob Launches Brand Governance for Marketers to Improve Consistency of Brand and Performance of Ad Creative

Intelligent Creative Platform Enables Teams to Measure, Score and Multiply Creative Impact Across Every Region and Digital Touchpoint VidMob, the leading platform for Intelligent Creative, today announced Brand Governance, a new capability designed for digital marketers to gain visibility and control over their brand creative at scale. The solution combines AI-powered creative auditing technology, creative scoring and media performance analytics to help marketers understand how visual elements in ads influence business…

TigerGraph Announces Center of Innovation in San Diego, Launches R&D and Recruitment Efforts in Fast-Growing Tech and Data Science…

Graph Leader Plans to Tap Local UC San Diego Engineering Talent and Hire 100+ Engineers to Accelerate Product Development TigerGraph, provider of the leading graph analytics platform, today announced plans to open a research and development-focused center of innovation in San Diego and recruit from the area’s extensive technology talent pool. The company aims to hire 100+ area engineers to work on TigerGraph’s core product platform components. TigerGraph will partner with UC San Diego’s Halıcıoğlu Data Science Institute…

Synchronoss Announces CFO Transition Plan

Synchronoss Technologies, Inc., a global leader and innovator of cloud, messaging and digital products and platforms, announced a CFO transition plan with current Chief Financial Officer (CFO) David Clark stepping down from his role on August 9, 2021, to pursue other personal and career interests. Clark’s transition is unrelated to the Company’s financial reporting and business performance, and the Company is reaffirming 2021 guidance previously provided on May 10, 2021, in parallel with today’s announcement. Clark was…

WOM Protocol Launches NFT Marketplace for TikTokers and Music Artists to Collaborate and Monetize

WOM Protocol Pte. Ltd., a social commerce solution that enables brands to leverage word-of-mouth recommendations, announced today the launch of YAAAS, a brand new Non-Fungible Token (NFT) marketplace that connects social influencers and music artists with each other, as well as their communities, through the sale of experiences, collaborations and real-life meet and greets. Marketing Technology News: IWCO Direct Announces Historic Strategic Investment To celebrate the launch of YAAAS, WOM hosted an exclusive…

Briggs & Stratton’s Turf and Consumer Products Group Chooses BrandMuscle to Streamline, Scale, and Optimize Local Marketing Programs…

BrandMuscle, the industry leader in integrated local and channel marketing, announced a collaboration with Briggs & Stratton’s Turf and Consumer Products Group, which consists of residential and commercial outdoor products under the Ferris®, Simplicity®, and Snapper® brands. The team will leverage BrandMuscle’s Intelligent Marketing Platform to streamline, optimize, and scale local marketing execution for its dealer channel. Marketing Technology News: Strata Introduces Identity Orchestration Platform for Multi-Clouds…

Sprout Social Announces Appointment of Thomas Stanley to Board of Directors

Sprout Social, Inc. , an industry-leading provider of cloud-based social media management software, announced that Thomas Stanley, Chief Revenue Officer at Tanium, will be joining their board of directors, effective June 16, 2021. Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to Pre-Pandemic Activities “Thomas has been an exceptional leader in the technology industry for more than two decades and we’re excited for him to bring his deep sales, go-to-market strategy and partnership experience to…

Momentive Promotes Justin Coulombe to Chief Financial Officer

Momentive, an agile experience management company (formerly SurveyMonkey), announced the promotion of Justin Coulombe to the role of chief financial officer (CFO), effective June 28, 2021. An experienced Software-as-a-Service (SaaS) finance leader, Coulombe joined the company in 2019 and most recently served as senior vice president of finance. Marketing Technology News: Venus Media Group’s Latest Event Explores Health and Wellness Marketing Strategies To Connect… “After an extensive search process that included a diverse…

MNI Targeted Media Expands Cover Wrap Ad Format to Support B2B Advertising

Enables B2B marketers to engage professionals through media at home MNI Targeted Media (MNI), a division of the Meredith Corporation and its targeted media strategy, planning and buying company, today announced its Cover Wrap magazine ad format is now available to business-to-business (B2B) marketers as an extension of its targeted Cover Wrap advertising offerings. The Cover Wrap ad format for print can be extended as a digital offering and as an alternative way for brands to connect with target audiences in a cookie-less…

Adlib Achieves SOC 2 Type I Certification for Its Content Intelligence Cloud Platform

Adlib, the leader in Content Intelligence Cloud solutions, today announced that it has completed the SOC 2 Type I Service Organization Control (SOC 2) audit for its Content Intelligence platform in accordance with the attestation standards established by the American Institute of Certified Public Accountants (AICPA). The certification demonstrates Adlib’s ability to implement critical security policies and prove compliance over an extended period to protect its customers and partners data. Marketing Technology News: Commbox…

Eagle Health Awarded Contract to Support the Contract Resource Management Division of the Defense Health Agency

Eagle Health, LLC, a subsidiary of Cape Fox Corporation, has been awarded a contract with the Contract Resource Management (CRM) division of the Defense Health Agency (DHA) to provide budgeting, accounting, reporting, systems accounting, and improper payment evaluation support services.  Eagle Health will be providing services to DHA-Aurora CRM division charged with centrally funding Private Sector Care (PSC), controlling financial records and payments to the two Regional Managed Care Support Contractors (MCSCs), and TRICARE…

InsideView Integrates Buyer Intent Data from Bombora to Give Sellers and Marketers a Head Start on Closing Deals

Customers Can Now Access Intent Data Alongside the Best B2B Firmographic and Demographic Data in One Platform to Easily and Precisely Target Ideal Prospects Who are “In Market”  InsideView, a Demandbase company, announced today that it is integrating industry-leading intent data from Bombora into the InsideView B2B data and intelligence platform. Bombora’s Company Surge® intent data allows sellers and marketers to focus on buyers who are “in market,” i.e., showing signs of significantly elevated online research related to…

Prevail Bank Partners with Total Expert to Deliver Personalized Customer Engagement at Scale

Total Expert, the customer experience platform purpose-built for modern financial institutions, announced a partnership with Prevail Bank, a Wisconsin-based federally chartered savings bank. Prevail Bank will leverage Total Expert’s Total Experience Platform to execute its strategic, omnichannel strategy to drive customer engagement and ultimately grow relationships. Marketing Technology News: VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advertising For more than 85…

Integrated Marketing Provider OneIMS is Now Offering Strategy as a Service for B2B Brands Looking to Scale

OneIMS has announced it will now offer strategy as a service for B2B brands. Using a systematic and proven methodology, OneIMS provides comprehensive marketing solutions to businesses in all industries by implementing key integrated marketing strategies and delivering measurable results. Marketing Technology News: OneTrust is “Leading the Market Outright” and Ranked #1 in Market Share for Privacy Software Finding a marketing agency to partner with is a significant challenge for many companies due to industry…

NEP Joins Host City Americas as Event Delivery Partner

NEP Group, the world’s leading technical production partner for premier content producers of live sports and entertainment, is proud to support the Host City Americas Digital Conference, June 29th through 30th. This event will welcome 1000+ participants including, IOC Members, Sports Ministers, Mayors, International Federations and Organizing Committee leaders to showcase the opportunities ahead as we emerge from the pandemic to a landscape defined by digitalization and private investment. Marketing Technology News:  …

OSF Digital Acquires Werise to Expand Its Marketing Cloud Practice

The digital commerce-focused system integrator strengthens its Salesforce Marketing Cloud services while growing its multi-cloud capabilities for large enterprises in the region OSF Digital, a leading provider of commerce solutions and digital transformation services to B2B and B2C companies worldwide, announces the acquisition of Werise, a Brazilian provider of Salesforce Marketing, Sales and Service Clouds solutions. The acquisition advances OSF’s strategy to strengthen its Salesforce Cloud offerings in Latin America. The…

Uberall raises $115M, Signs Agreement to Acquire MomentFeed

Combination Creates New Global Leader for ‘Near Me’ Customer Experience Solutions. Uberall, a global leader in ‘Near Me’ Marketing SaaS solutions announced today it received a capital investment of $115 million led by Bregal Milestone, Level Equity, United Internet and Uberall management, which will be deployed to accelerate growth in the U.S. and Canada. Marketing Technology News: FDCTech Partners and Integrates Award-Winning SkaleCRM software with Condor FX Trading Platform As part of its growth strategy Uberall is…

Momentive Debuts on the NASDAQ under Ticker Symbol MNTV

Agile experience management company formerly operating as SVMK Inc. will celebrate its relaunch by ringing The Closing Bell® today Momentive, an agile experience management company formerly known as SurveyMonkey, announced that the company will begin trading under the new ticker symbol MNTV, and ring The Closing Bell® virtually today to celebrate the company’s relaunch first announced on June 9, 2021. Marketing Technology News: Commbox Launches Revolutionary Autonomous Self-Service Bots via WhatsApp Business API “We are…

Thryv Hosts ‘Connect: Home Services’ Event on June 23

Thryv Holdings, Inc., the provider of Thryv® software, the leading end-to-end customer experience platform built for growing small businesses, announced it will be hosting Connect: Home Services on June 23, 2021. The event is designed exclusively for the Home Services industry. Attendees can join the free virtual event to network with other business owners in the home services industry and learn actionable growth strategies from speakers who are experts in their field. Marketing Technology News: Avatier Unveils 2021 Spring…

Identiv Set to Join Russell 2000 Index

Identiv, Inc. , a global leader in digital security and identification, announced that the company is set to join the Russell 2000® Index and the broad-market Russell 3000® Index, effective June 28, 2021, according to a preliminary list of additions distributed on June 4, 2021. Marketing Technology News: VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advertising “Identiv’s inclusion in the Russell 2000® index reflects the continued strong growth and operational execution…

36Kr Provides Short-form Video Marketing Solutions for Volkswagen Group China

36Kr Holdings Inc., a prominent brand and pioneering platform dedicated to serving New Economy participants in China, today announced that the Company has been providing customized short-form video marketing solutions for Volkswagen Group China (”Volkswagen”) as part of Volkswagen’s 2021 marketing program with 36Kr. Marketing Technology News: GRUBBRR Unveils New Modern Interactive Headquarters in Boca Raton, Florida Under this marketing program, 36Kr created an 8-minute short-form video on the topic of possibilities and…