Author

Graeme Finneberg

Graeme Finneberg is Country Manager, UK at mediarithmics — a full-stack Data Marketing Platform operating in 16 European countries and the United States.

Guest Authors

DMP, CDP or UDP – What’s in a Name?

Graeme Finneberg Mar 25, 2019 1

There’s no denying the love of TLAs (three letter acronyms) in marketing today. Just when you have got used to the DMP (Data Management Platform) and CDP (Customer Data Platform) along comes an alternative acronym — the UDMP, or Universal…
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