Author

Graeme Finneberg

Graeme Finneberg is Country Manager, UK at mediarithmics — a full-stack Data Marketing Platform operating in 16 European countries and the United States.

Guest Authors

DMP, CDP or UDP – What’s in a Name?

Graeme Finneberg Mar 25, 2019 1

There’s no denying the love of TLAs (three letter acronyms) in marketing today. Just when you have got used to the DMP (Data Management Platform) and CDP (Customer Data Platform) along…
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