Author

Harry Hugo

Harry is a 23-year-old entrepreneur and the UK’s foremost expert in influencer marketing and social media.

He is responsible for the strategy and delivery of The Goat Agency’s influencer marketing campaigns. Goat is Europe’s leading influencer agency, with offices in London and New York. It works with brands including Lidl, Formula E, British Airways, New Look, Bumble, Malibu and Chelsea FC.

Guest Authors

Influencer Marketing… But Not as You Know It

Harry Hugo Aug 17, 2018 1

It’s almost easy to promote a new lipstick, shoe or phone via influencers, it’s simple product placement right? As long as you’ve properly screened your influencers, understand their content and have previous data insights, then you can…
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Guest Authors

Why Influencers, Not Footballers Will Score for Brands During the 2018 FIFA World Cup

Harry Hugo May 25, 2018 0

Influencer marketing is the most effective brand building and sales tool right now, and if brands don’t invest in it for the 2018 FIFA World Cup they will score a massive own goal. My first insight into how incredibly effective influencer…
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