Author

Inbal Lavi

Inbal Lavi has led Webpals Group since August 2015. Inbal was responsible for leading all three of the company’s major acquisitions; Dau-Up, MarMar Media and ClicksMob. Her career spans over a decade in the online marketing industry, with expertise in marketing strategy, operations, and P&L management. She holds a B.Sc. and an M.Sc. with honors in Industrial Engineering from Tel Aviv University.

Guest Authors

How to Unlock Google Analytics’ Full Potential and See Remarkable Results

Inbal Lavi May 28, 2019

Presented with Google Analytics’ rich data, it’s easy for marketers to get overwhelmed or distracted. There’s a fine line, after all, between simply collecting dots and actually connecting them. Google Analytics can grant tremendous…
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Guest Authors

Replacing Mega-Influencers: Why Savvy Brands Are Opting for Micro-Influencers Instead

Inbal Lavi May 1, 2019

The rise of Instagram created a new class of celebrities and ushered in the age of Influencer Marketing. Today, A-list influencers boast follower counts in the tens of millions and sponsorship prices in the hundreds of thousands.…
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Guest Authors

The Rise of Robo-Advisors: How Banking and Wealth Management is Changing with Technology

Inbal Lavi Oct 26, 2018

The Evolution Of Robo-Advisors One of the byproducts of the 2008 financial crisis was the appearance of the first-ever robo-advisors. Ten years later, robotic wealth management solutions have become the norm and every day, leading…
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Guest Authors

5 Reasons to Join the Mobile E-Commerce Bandwagon

Inbal Lavi Oct 23, 2018

More than 5 billion people — two in every three living on the planet — are now connected on mobile devices, and it’s estimated that three-fourths of the global population will have a connection by 2020. As the ranks of mobile users…
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Guest Authors

IGTV: A Window into the World of Instagram’s Mobile Users

Inbal Lavi Sep 21, 2018

Horizontal videos – out; vertical videos – in. The rise of Instagram TV (IGTV), Instagram’s vertical video platform sets the stage for marketers and brands to showcase their products, tapping into the format of choice for today’s…
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Guest Authors

How Adding Audio Advertising to Your Channels Will Mute the Competition

Inbal Lavi Aug 16, 2018

In the not-so-distant past, advertisers aiming to reach audiophiles had a straightforward task. Depending on their target audiences, they’d negotiate ad buys with local or national radio stations, place the ads, and that would be that.…
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Guest Authors

Here’s How Marketers Can Avoid Brand Safety Violations

Inbal Lavi May 15, 2018

Online advertising has revolutionized the marketing industry, equipping brands with a powerful array of tools for audience targeting, customer acquisition, and data analytics. But recent headlines show the potential pitfalls of poorly…
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Guest Authors

Have Facebook and Google Done Enough to Restore Advertiser Trust?

Inbal Lavi Apr 4, 2018

Amid mounting concerns surrounding brand safety, transparency in advertising, and the responsible use of consumer data, marketers are rethinking the field’s larger strategic framework. Nine in ten CMOs at large US brands overhauled their…
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