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Author

Jake Athey

As VP of Marketing at Widen Enterprises, Jake Athey has worked with several popular marketing technologies, including customer relationship management (CRM), campaign management, digital asset management (DAM), email marketing, blogging, and social media management platforms. His experience in multiple projects with public relations, product and sales teams has made him deeply interested in making organizations explore DAM to ease their content marketer’s life immensely. He feels DAM can not only strengthen brand consistency, it also adds value to core marketing strategies and increase return on marketing investments.

E-Commerce and Mobile Commerce

The Mass Shift to E-commerce Is Reshaping Product Content and Data Strategies

Jake Athey Feb 18, 2021 0
If you read MarTech Series, I don’t need to tell you that e-commerce has accelerated, grown, and blown down brick-and-mortar doors over the past year. Now, marketing leaders are…
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Guest Authors

Our Look Back at 2017

Jake Athey Jan 26, 2018 0
As we jump into 2018, we wanted to take a look back at 2017 with you. We’ve made new friends, engineered new functionality, hosted events, and even won awards for our software and…
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Guest Authors

Tech vs. Touch: 4 Marketing Trends to Watch in 2018

Jake Athey Dec 28, 2017 0
Are we shaping technology, or is technology shaping us? The relationship between tech and human touch has changed the nature of marketing in ways that are unprecedented but still…
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Guest Authors

DAM Through the Ages – What’s Next?

Jake Athey Oct 17, 2017 0
Where does one begin when exploring the past four “eras” of technology? So much has changed! With digital asset management (DAM), it’s much easier to take a walk down memory lane.…
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