James Barlow is the Country Manager for UK and Ireland at Akeneo. He specializes in helping organizations to automate their Product Information Management (PIM).
With global e-commerce sales projected to grow to $6.5 trillion in 2022, businesses are looking to gain a competitive edge and boost customer loyalty by providing enriched customer experiences; not only online but across all points of sale. Whilst 65% of e-commerce traffic in 2019 originated from mobile, it only accounted for 53% of sales - because most often, customers still prefer an in-store experience. In the UK, offering a Click & Collect service proves as a direct driver of sales, with 34% of retailers…