James England, Senior Vice President - Strategic Partnerships, joined Fourth in 2002. James has worked in the hospitality industry for his entire career, including seven years in Hotel Management for Scandic and the Intercontinental Hotel Brands, followed by a further seven years at Micros before joining Fourth. At Fourth, James has enjoyed playing a key role in the growth of the company. He is now responsible for developing and executing the sales strategy. In his spare time, he runs, cycles, skis and swims and is a keen traveller.