Author

James Thomas

James Thomas is the CMO of Allocadia, the leader in Marketing Performance Management software, managing over $20B in marketing spend to-date. James brings more than a decade of experience leading enterprise marketing teams in product management, product marketing, analyst and investor relations, and marketing operations.

Marketing Attribution

Shining a Light on the CMO and CFO Relationship Using Marketing Performance Management

James Thomas Apr 4, 2017

One relationship that has dominated our discussions of marketing leadership for the past 15 years is that between Marketing and Sales. So, what actually CMO and CFO share amongst each other to get the business run like a fine machine? How…
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