Author

James Thomas

James Thomas is the CMO of Allocadia, the leader in Marketing Performance Management software, managing over $20B in marketing spend to-date. James brings more than a decade of experience leading enterprise marketing teams in product management, product marketing, analyst and investor relations, and marketing operations.

Marketing Attribution

Shining a Light on the CMO and CFO Relationship Using Marketing Performance Management

James Thomas Apr 4, 2017 0

One relationship that has dominated our discussions of marketing leadership for the past 15 years is that between Marketing and Sales. So, what actually CMO and CFO share amongst each…
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