Author

James Vakula

James started in ad tech as a programmatic media buyer leveraging multiple DSPs and other platforms to execute on advertiser KPIS. His experience ranges from running CPA campaigns on social, to in-stream video campaigns for Fortune 500 brands. He came on-board at Nativo in 2014 and built the ad operations team from the ground up. His department oversees campaign optimization, 3rd party integrations and acts as a conduit between technical and client-facing teams.

Guest Authors

Everything You Know About Viewability Could be Wrong

James Vakula Jul 2, 2018 2

When it comes to conversions, there is a lot going on below the fold. New data from Nativo underscores the importance of the viewable CPM Now that viewability measurement has become ubiquitous across the digital space, advertisers are…
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