Is Your Business up to the Stress Test of External Forces Beyond Your Control? #BusinessContinuity

Aggressive new product developments and marketing campaigns planned for Q2 have gone up in Coronavirus smoke, while business priorities have shifted and some B2B organizations may be running on reduced hours or staff numbers. As Jamie Kightley, Head of Client Services, IBA International explains, it’s not ‘business as usual’, it’s ‘business continuity’ which needs to be the name of the game from a PR and Marketing perspective. Marketing departments and agencies alike are all facing an unprecedented period for the next few…