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How Marketers Can Bounce Back from $1 Billion Conference Cancellations

Major events like the Adobe Summit and Salesforce Dreamforce reconfigured their annual conferences due to public health concerns amid the international COVID-19 outbreak In March, Adobe announced it was moving its highly anticipated annual gathering Adobe Summit 2020 from Las Vegas to the web due to coronavirus fears – throwing marketers in-person event strategy in flux. But it wasn’t the first conference to take this action. Many marketing and technology companies made the same difficult decision. Google Cloud Next,…